SVA & IMD Present - Beating Low Cost Competition

Posted 07/21/09 at 10:07 am

Many leading companies are being severely challenged by low cost competitors – competitors that offer “good enough” products and services at very attractive prices. Prof. Ryans will explore how you can develop winning strategies (including external innovation & venturing) for dealing with the low cost threat.

In many industries the low cost threat is coming from companies based in developing countries, particularly in Asia. Some of these companies have huge, rapidly growing, highly competitive domestic markets, which help to create low cost competitors that can rapidly become formidable challengers to established Western and other developed-market players. In other industries it is home-grown companies, such as Ryanair, Aldi and ING DIRECT that are the challengers.

Drawing on examples from both business-to-business and business-to-consumer companies, the session should help:

· Develop a deeper understanding of why the low cost threat is rising to the top of senior managers’ agendas.

· Understand the pros and cons of the three fundamental options traditional companies have for responding to these competitors and to seizing new growth opportunities.

· Learn strategies and tactics from low cost competitors that they might be able to apply to improve the competitiveness of their traditional business.

· See how some leading companies are coping with the key leadership and cultural challenges of responding to low cost competitors.

Speaker

Adrian Ryans is a professor of Marketing and Strategy at IMD in Switzerland. IMD is continuously ranked as one of the top two or three business schools in the world.

Adrian has written various case studies and has conducted research on the challenges of low cost competition for over twenty years. He recently released a book called “Beating Low Cost Competition”. Beating Low Cost Competition is a practical guide that helps executives in traditional companies with premium brands develop winning strategies to meet the growing challenge from low cost competitor.

http://www.beatlowcostcomp.com

Registration:
$20 only. Register Now
(RSVP by August 7th)

Date:
Tuesday, August 11, 2009

Agenda:
6:30 PM     Networking & Refreshments
7:15 PM     Presentation
8:30 PM     Q & A

Location:
DLA Piper
2000 University Avenue
East Palo Alto, CA 94303
Directions